See Things Through our Lens
About Us
At Assur&Mat, we bring together over 80 years of combined experience in the insurance industry. But beyond our expertise, we’re driven by a mission: to share invaluable knowledge. We understand the inner workings of the insurance world because we’ve been part of it for decades. Our purpose is to guide and support our clients, ensuring they feel truly protected and understood.
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We’re more than just a service. Inspired by the innovative spirit of our youngest founding member, we’re dedicated to empowering businesses, giving them the tools they need to negotiate their insurance products with confidence.
Co-Founders
"I am at a stage in my career where, as an entrepreneur, I want to give back by helping and advising others. I know the insurance industry all too well to ignore the countless details it involves. I wanted to create a service that empowers businesses and individuals to regain the control they deserve."
Anne Martel
Co-founder,
Canadian Risk Manager (CRM)
"I’m part of the new generation of entrepreneurs—the third in my family. The one that challenges conventional thinking. I believe insurance needs to take a new direction. As I begin my career, I aim to build it on values that bring meaning to my work and make me proud of what I achieve."
Charles Hugo Lecomte
Co-founder
Anne Martel’s
Journey
A Model of Female Leadership
Story behind the name
Assur&Mat was born from the North American expansion of Alcor&Mizar, our Quebec-based division known for its deep expertise in the insurance industry and its mission to modernize long-standing practices to better serve entrepreneurs.
Why the name Assur&Mat?
In French, “échec et mat” is the equivalent of “checkmate” — the final, winning move in a game of chess. It’s a powerful metaphor for strategy, clarity, and confidence — and it reflects what we offer our clients: sharp, decisive solutions in a complex insurance world.
And “Mat” also holds personal meaning. It’s a tribute to Anne Martel, co-founder of Assur&Mat, and her father, Jacques Martel, a pioneer in the Quebec insurance world. Back in 1992, he created the brand name Assur&Mat — a visionary blend of “assurance” (insurance) and Martel, the family name. That name lived on through decades of rebranding, eventually becoming Martel&Martel.
Today, Assur&Mat returns — renewed by a new generation and backed by decades of experience — with the same mission: to bring smarter, more human, and more strategic insurance solutions to clients across all of North America.